Instagram hashtags are widely used but it does not mean people know what they really are and what they can do. To make it simple hashtags are just marks, helping the search engines to determine what the post is about and if it is relevant.
As far when hashtags just appeared they were nearly the only way to mark the content and connect it to the certain topic, back then it was easy to become top just adding lots and lots of popular hashtags.
But time flows and the algorithms of search engines change, they literally learn to provide the users with relevant high quality posts. So the whole approach to hashtag usage changed.
Naturally people who do not know about that or do not pay enough attention continue thinking that hashtags do not work and are not worth an effort. Below we collected the most essential tips on how to make hashtags a real deal for your account.
How to Find the Best Instagram Hashtags in Your Niche
You probably think that the most time consuming part is constant adding the list of the hashtags to your posts, but it is not. The most time consuming, boring and important part is data collecting.
It is not enough just to pick some popular hashtags and add them, or copy and paste the ones used by your competitors. As we mentioned before, such an approach worked when social media just appeared.
Now advanced algorithms require advanced research, including picking the hashtags specifically for your niche. There are a couple of ways to do it and we will have a closer look at the main ones.
But what hashtags to use to get as many views as possible? The answer is simple – not the most popular ones, as far Instagram learned to distinguish if the post is related to the hashtags.
If not and the marketer just picked the most popular ones, he gets a shadow filter, so this posts get fewer views.
Research Your Audience
First step in picking the hashtags is related not to the hashtags but to the audience, as far all the content you do is for people.
So to begin with, analyze the key interests of your audience. It can be a brainstorm or profound research of the accounts, but the point is in finding what your target audience likes apart from your product.
The most common example – if your target audience is moms and kids, they probably follow accounts with different activities for kids, some pedagogical accounts and so on and so on. Use it and pick some hashtags, but remember, hashtags should this way or that reflect the content you post.
Research Your Competitors
Competitors are the second source of hashtags. It is simple – you might just copy and paste, but we would not advise you to do that. Good if your competitors have strong skills in working with hashtags. But if not you will again get the shadow filter or will be even blocked.
The best option is to copy them and when you finish your own research just to compare the lists.
Research Your Niche Influencers
Influencers are, as a rule, proficient with hashtags, though they can represent different niches, here we would also advise the strategy, listed above. Copy, compare, analyze. As simple as that.
There are a lot of tools for working with hashtags and the most efficient of them are not free to use and will not fit for the beginners. To start working with advanced pre-paid tools we would recommend to learn more about hashtags and their implementation into your marketing strategy.
There are free services as well, but in most cases they all have limited features and require payment to unblock them. If you are sure you need additional tools for work, have a closer look at Brand24 for example. It has a free plan and a powerful hashtag searching tool. Subscription allows you to track them in real time.
Most of the services are focusing on brand monitoring and it is not that useful for the brands, starting their campaigns from scratch. However, Talkwalker does offer a good hashtag tracking tool for free, in spite of the fact that it is a paid service.
Instagram Hashtag Limit
As everywhere, there’s a hashtag limit, which can be used in the post. All sources mention different numbers, but it is not advised to put more than 15. Algorithms simply exclude you from the search and your post simply will not be seen by users.
Best Instagram Hashtags in 2020
Here’s a list of the 10 best Instagram hashtags for likes in 2020, according to statistics from All Hashtag, an Instagram analytics tool.
But we still would like to mention that these hashtags have minimum “hashtag life time” and the posts disappear from the search within minutes. So if you are not a representative of a huge brand, avoid using them on a regular basis.
How to Use Hashtags in Instagram Stories
Another place where you can include hashtags is Stories. It is a good idea as far as stories get much more engagement and views than casual posts.
You can use stickers, type the hashtags you chose directly or just add them to the comments. It is considered a good practice to add our brand hashtag as a sticker and just type all the other ones.
Instagram Hashtag Analytics
When you start working with some apps providing analytics of the hashtags, all these countless reports can make you sick. So it is important to know what to look at and what to do with gained data.
But the algorithm is simple. First check which hashtags are the most popular in your account. Then try to group them around some close and related topic. This topic is the one you can add to your content plan and put on testing the engagement later on.